Jose Cuervo has launched global ‘the Dons of Tequila’ competition which will pit the world’s best bartenders against each other to discover who the best cocktail maker is.
The campaign from Albion will see for the first time, the tequila brand launch a global campaign, focused on informing bartenders, bar owners and mixologists across the world on the brand’s 250 years of quality and heritage.
In addition to digital advertising, the content will be pushed globally in trade publications, on Facebook, Twitter and Instagram. This will be supported by emails and traditional PR encapsulating activation across print and online media.
Anja Weise-O’Connor, senior Read full story ›
Source: The Drum
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