Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Just who will buy Yahoo, and what would the fallout be in the advertising game?

on Apr 26, 2016 | 0 comments

By Ronan Shields

Yahoo’s actual financial results were announced last week with little acknowledgement. Much of the reporting centred on its impending sale. The Drum’s digital editor Ronan Shields asks who would want to buy, and why? And ultimately who will benefit?

Yahoo called its latest quarterly results yesterday demonstrating that revenue continued to contract, although the numbers beat expectations (arguably its stock price has been buoyed by recent fervent speculation as to the spin-off of its core business) chief executive Marissa Mayer saying that 2016 was off to a “solid start”.

The top line figures were that Yahoo posted a $99m loss on the Read full story ›

Source: The Drum