JWT has today confirmed plans to go back to its J. Walter Thompson Company name, as suggested by Sir Martin Sorrell.
Bob Jeffrey, worldwide CEO and chairman of JWT, told The Drum: “Throughout our history, JWT has been synonymously referred to as both JWT and J. Walter Thompson. The two monikers peacefully coexisted, in the press, in our own internal communications and by the industry at large.
“In planning for our 150th anniversary, it became abundantly clear that the world and our younger employees in particular, had a deep appreciation and hunger for brand authenticity. So, we embraced this Read full story ›
Source: The Drum
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