Karen Blackett, WPP UK’s newly appointed country manager, is earmarking the ad budgets of small and medium-sized businesses, as well as experiments with alternative remuneration models, to deliver growth for the holding group at a time when concern lingers over a wider slowdown of the ad market.
Speaking to The Drum, Blackett said the insight she’s garnered from three years in an advisory role with the Department for International Trade is informing her strategy for the group, believing that overlooked SMEs will prove to be a key growth market.
“The growth of the UK economy is coming Read full story ›
Source: The Drum
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