By Dan Grech

Last week myself and a number of people across the UK marketing community launched our second installment of ‘No BS Email Marketing’

Born out of the frustration of self-promotion obsessed sales guys dominating the stage we set out to diversify who was starting these conversations.

We started with in-house email marketers to offer their insights + opinion on a range of topics and I think The Drum readers will find these really interesting too.

As a taster of the email guide, we’re exclusively sharing an article by Dan Stone, Email Marketing Manager @ the ‘sexual happiness’ e-commerce site, Lovehoney.

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Source: The Drum