By Steve Langdon

Steve Langdon is the Director of the Strategic Media Consulting Group for Ooyala.

Last year, I asked a panel of online video content publishers what was their number one overall goal? One leader said without hesitation, “We want audiences to watch one more video.”

And rightly so, with so many devices and subscription services to watch content online, viewers have never had so many options for entertainment at their fingertips. Digital publishers have only seconds to make an impact strong enough to keep a viewer on the site watching content, engaged, and ideally, eager for more. Read full story ›

Source: The Drum