Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

on Jun 8, 2017 | 0 comments

By Taruka Srivastav

Thanasi Kokkinakis has been given a legal notice by Kellogg’s for using Special K as his nickname commercially.

According to a report by The Advertiser Kokkinakis, 21, wanted to use the brand on clothing and other merchandise. Kellogg’s currently owns the right to the Special K trademark in Australia for the past 59 years. The company has initiated court proceedings to defend the Special K trademark.

Kokkinakis tweet suggested that along with his followers, he too is quite amused by the news.

— Thanasi Kokkinakis (@TKokkinakis) June 7, 2017

Kokkinakis has suffered Read full story ›

Source: The Drum