By John Glenday

A who’s who of brands and agencies including Allstate, American Express, Colgate-Palmolive, Comcast, GroupM, Intel, Johnson & Johnson, Kellogg’s, MillerCoors, SMG, State Farm, Vivaki, Unilever, Walmart, ZenithOptimedia have joined forces to fight ad-supported piracy for all digital ads.

Gathered under the Trustworthy Accountability Group (TAG) umbrella the partners aim to reduce the $2.4bn lost to pirate sites each year by signing an anti-piracy pledge to take ‘commercially reasonable steps to minimize the inadvertent placement of digital advertising on websites or other media properties’.

This coincides with the naming of TAG’s first group of validated anti-piracy service providers; comScore, DoubleVerify, Incopro, Integral Ad Read full story ›

Source: The Drum