By Gillian West

Lipton has joined forces with The Muppets to create ‘Be More Tea’, a campaign inspiring people to ‘look up’ and take in all life has to offer.

“We live in a busy world. It’s easy to slip into a routine with our heads down, moving from one place or obligation to the next. Lipton wants to inspire consumers to ‘look up’, take in all that life has to offer and enjoy what you may have otherwise missed. This is what ‘Be More Tea’ means to Lipton and the philosophy we will bring to life in our new national ad campaign Read full story ›

Source: The Drum