Kerrang! has handed over control of what gets played on air to Twitter users in an experiment for a new radio show.
#KerrangMostWanted is broadcast every Monday night between 10 – 11pm. During that hour, the songs requested most often using that hashtag will be aired while every week one of the brand’s 191,000 Twitter followers will be asked to play host.
“Kerrang! listeners are passionate, smart and have boundless enthusiasm for the alternative music scene they love. This show gives them control of the playlist, and offers a dynamic and real time radio show which they are at the Read full story ›
Source: The Drum
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