By Kevin Chesters

This is about fast food. But, before you yawn and move on, I want to make it clear that this isn’t another article about mouldy Whoppers. I promise.

I want to talk about Burger King’s creative work. Particularly in the context of how it compares to their great rival, McDonald’s. Burger King have received lots of industry awards, largely for one-off stunts, in the last few years. If industry column inches are any measure, then they are about to get a lot more award-shaped pats-on-the-back for that mouldy thing too.

There have been far fewer plaudits (and column inches) handed out for Read full story ›

Source: The Drum