Kew Foundation, the charitable arm of Royal Botanical Gardens Kew (RBGK), has hired McCann London to help raise awareness of the work it does for plant conservation as it looks to build a more sustainable business model.
It marks the first time Kew Foundation has hired an agency to specifically support the charity’s fundraising marketing and communications, following a competitive pitch process.
The agency has been tasked with raising funds and awareness for the work that Kew does in plant conservation globally.
Kew Foundation has appointed the agency for the first time as it looks to diversify RBGK’s funding Read full story ›
Source: The Drum
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