KFC, Marina Bay Sands and Unilever are some of the innovative brands winning big at The Drum Digital Advertising Awards APAC 2019.
Taking place at JW Marriott Singapore South Beach on Friday 4 October, the black-tie event saw Mindshare China take home the coveted Grand Prix, Best Mobile Campaign and Best Branding Campaign.
KFC is a frequent winner of these awards so it’s no surprise they took home three awards for Colonel KL.
E-sports has roughly 111 million players in China. When looking at how to penetrate this space, KFC and Yum! China realised it needed to become an integral Read full story ›
Source: The Drum
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