By Gillian West

Kids Co and its founder Camila Batmanghelidjh CBE are aiming to show people that the child welfare system in the UK is still failing the nation’s most vulnerable children with an integrated communications campaign entitled ‘See the Child’.

Created by AMV BBDO, ‘See the Child’ comprises of a 74 second long film, which will run in cinema and online from today (Tuesday 24 June) along with supporting radio, social, outdoor and press activity. A PR campaign, delivered by Fishburn, will run in tandem aimed at reaching all levels of media from political to consumer.

The campaign seeks to highlight how Read full story ›

Source: The Drum