Dylan Collins, chief executive of kids digital engagement platform SuperAwesome, reminds us of the influencing power of children – a key audience in the streaming wars that is often overlooked. As part of The Drum’s discussion on the future of TV, he reflects on the strategies top brands are using to draw in younger viewers and keep them engaged (and their parents paying) in the long-term.
By now everyone is intimately familiar with the real winners of the pandemic: video streaming services. 2021 has been heralded as the year of the streaming wars, with services including Netflix, Disney and Read full story ›
Source: The Drum
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