United Breweries Holdings Limited (UBHL) beverage brand Kingfisher also known as the ‘brand of good times’, is popular within the sports sponsorship realm in India.
The Drum spoke with Samar Singh Sheikhawat, chief marketing officer at UBHL to find out about the brand’s marketing strategy in India.
He says: “The brand’s tonality in India is always in line with unpretentious inclusive fun and has become an iconic symbol of a young and modern India.
“Kingfisher has been a dominant brand in the country with worldwide recognition. It has remained relevant and fresh to the country’s new young demographic that has a wider variety Read full story ›
Source: The Drum
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