Kraft Heinz has appointed global brand consultancy Brand Central to handle outbound licensing and expand its brands into new lifestyle and food and beverage consumer product categories.
Brand Central will further aim to develop a robust portfolio of licensed products for Kraft Heinz across food, beverage, experiential and merchandise categories for North America. Kraft Heinz and Brand Central have begun accepting proposals across multiple categories and will announce their first licensing partners shortly.
Christopher Urban, head of marketing at Kraft Heinz said: “After a thorough search, we are thrilled to select Brand Central as our licensing agency. We feel that Read full story ›
Source: The Drum
Industry News