By Ishbel Macleod

The Alliance for Cancer Research has unveiled “One Note Against Cancer”, a campaign fronted by Kylie Minogue.

Created by Publicis Conseil, the campaign looked to make Minogue, who has battled breast cancer, the centre of the campaign, rather than just a passive role.

The “One Note Against Cancer” campaign makes every note of a special song an appeal for donations through a fund-raising auction. This song, “Crystallize”, was especially written by Kylie Minogue for this charitable campaign, with users able to put in a bid through eBay for one of the 4408 notes in the song.

Those who win the auction Read full story ›

Source: The Drum