By Tony Connelly

La Liga has opted to continue with its title sponsorship model after announcing a new long-term strategic partnership with Santander.

The Spanish bank agreed a three year deal, with the option of an additional season, in a move that will see the league rebranded: LaLiga Santander. The second highest division in Spanish football, known as the Segunda Division, will now be known as as LaLiga 1l2l3, in reference to Santander’s current account of the same name.

Santander replaces fellow multinational Spanish banking group Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) who became title sponsors of the league in the Read full story ›

Source: The Drum