By Gillian West

Ladbrokes is celebrating those who lead ‘The Ladbrokes Life’ in a new campaign which aims to help the bookmaker stand out from the category.

The work is the first to be produced by BBH London since winning the account in January of this year and marks a change in direction for the brand and the category as a whole.

The positioning moves Ladbrokes away from the traditional betting creative with screaming odds and shouting prices and instead focuses on the bettor.

“Our challenge was to rise above the general noise in the market. We’re already delivering dramatic improvements in Read full story ›

Source: The Drum