Halewood International, the UK’s leading independent drinks manufacturer, is set to a launch an on-pack offer with online bingo site Cheeky Bingo across a range of its Lambrini wine flavours.
The promotion, created by ATOM Marketing, reflects a significant audience overlap for both the Lambrini and Cheeky Bingo brands, in appealing to a 21-34 year old female demographic.
The on-pack offer will run on 1.3 million bottles in total, across Lambrini Original 1.5ltr, and 75cl Lambrini Original, Cherry, Peach and Rosé variants.
The bottles feature a promotional label which includes a unique code to claim five free tickets (worth £5) to play Read full story ›
Source: The Drum
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