By Gillian West

Lambrini has embarked on a major brand relaunch with a multichannel marketing push rolling out from today (Friday 26 June).

‘Bring the Brini’ – created by BJL – aims to celebrate the spirit of sisterhood and the girly get-together and launches with a new look website that serves as a central brand hub for fans and followers to get information and updates on Lambrini related activities.

A redesigned 75cl bottle and updated product names will feature across the integrated creative and media campaign which includes three TV adverts set to run across Sky Media’s portfolio of female facing channels in Read full story ›

Source: The Drum