Land Rover has adopted Instagram-like filters as part of its longstanding #Hibernot campaign.
Designed to encourage members of the public to ‘see winter differently’ the digital billboards use real-time footage of urban winter landscapes and apply filters as people pass by – turning the screens into ‘window frames’.
Each frame displays on-site footage in locations such as SE1 Tower in Waterloo and the Northern Lights in Leeds and the cameras as personally moderated to maintain a “realistic version of the scene”.
Land Rover’s Digital OOH #Hibernot campaign
Land Rover #Hibernot
Industry News
