“There’s nothing like the Latin sense of humour to prove that it doesn’t take much to entertain someone,” said Laurence Klinger, chief creative officer of Leo Burnett’s Hispanic agency Lapiz, of the unusual new campaign developed to mark the 30th edition of the Chicago Latino Film Festival.
Two films aim to target movie aficionados with the message that “It’s not about special effects, just special stories.”
The first of these stories, ‘Swine Love’, show a man acting out a love scene with a pig as men in green morphsuits run around adjusting props.
The second, ‘Lonely Hair Story’ tells Read full story ›
Source: The Drum
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