Laterooms.com has targeted those set to attend mischievous stag and dos in a new campaign which aims to solidify its venues as the go-to place for naughty getaways.
The ‘Stagvertising’ campaign, created by Taylor Herring, saw a number of actors take to the streets of London to replicate a couple of stag nightmares, all based on true stories.
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The PR activation sits as part of the ‘It’s Going To Be A Great Night’ campaign which looks to capitalise on the fact that London is the number one location for domestic stag and hen dos.
It coincides Read full story ›
Source: The Drum
Industry News
