By Lisa Lacy

Creative management platform Flite has launched what it calls a scalable ad-building tool for vertical video, or videos shot and/or viewed on mobile devices.

It’s the latest news that seems to give added legitimacy to vertical videos, which, per Greg Jarboe, president of content marketing agency SEO-PR, were once considered rookie mistakes because YouTube would center the videos and add black bars to the left and right.

“But that was five years ago when only 6 percent of views were coming from smartphones,” Jarboe said. “Today, more than half of YouTube videos and over three-quarters of Facebook videos are watched on smartphones. Read full story ›

Source: The Drum