By Gillian West
The number of advertisers working with no agency support has increased for the second successive year, with 13 per cent now managing the process in-house according to the 2014 edition of The Soda Report.
Collated by Soda, the voice of the digital agency and production community, the report includes Soda’s annual digital marketing outlook survey of the changes taking place across the industry.
According to the findings (collated from 736 respondents) after years of growth half of those surveyed plan to keep digital budgets level in 2014, though there has been a notable rise in non-marketing related initiatives including data, Read full story ›
Source: The Drum
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