By John Glenday

The familiar sight of Lay’s crisp packets peering out from supermarket shelving is set for a shake-up after the snack brand confirmed it would be updating the pervasive packaging with a new look and logo – its first such redesign in 12 years.

Rather than reinvent the wheel the PepsiCo-owned brand has opted for a subtle update to nudge the brand into the present without losing its glance recognition built up over the past decade.

New sleek look, same delicious taste. pic.twitter.com/8Nye8sBctb

— LAY’S (@LAYS) September 18, 2019

As such FritoLay has Read full story ›

Source: The Drum