Legal & General is looking to promote its every day matters brand proposition through a social media engagement campaign.
Handled by Smith & Milton, the campaign will look to drive awareness with a younger target demographic of under 35s, as well as deepening brand engagement with existing customers.
Customers will be encouraged to share what matters to them via Twitter, Facebook and Instagram using the hashtag #everydaymatters, and in return Legal & General will make donations to charities such as Shelter, Age UK and Youth Net.
Richard Nunn, brand director at Legal & General, said: “Legal & General’s current customer base is older Read full story ›
Source: The Drum
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