By Seb Joseph
Lego is working with Facebook to target parents through the launch of a global campaign that will encourage them and their children to post content demonstrating the breadth of their imaginations.
What is a Kronkiwongi? It is the name of the toy maker’s latest social endeavour but more importantly it is the question it hopes floods its social media feeds over the next four weeks. From animal to vehicle, the term is meant to mean all things to all kids and provide parents with the reason to ditch the instructions and let their imaginations run wild.
Source: The Drum
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