Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Lego posts 18% sales uplift on back of Star Wars & Jurassic World lines

on Sep 2, 2015 | 0 comments

By John Glenday

Lego Group has posted double digit growth across all geographic territories in its interim results for the first half of 2015, courtesy of a strong reception of product lines such as Lego Star Wars, Lego Jurassic World and Lego Technic.

As a whole the business saw sales growth of 18 per cent and revenue went up by 23 per cent, delivering turnover of 14,142m in the first half – compared with just 11,458m in the previous year.

Lego Group president and chief executive Jorgen Vig Knudstorp commented: “A strong performance across the entire product range enabled us to deliver a highly satisfactory Read full story ›

Source: The Drum