By Ishbel Macleod

Cook brand Leisure is focusing on the different ‘tribes’ of foodies (meat, fish, vegetarian and baking) in its first ad campaign by TBWALondon.

Having won the pitch for the brand in July, TBWALondon created the campaign with British photographer Julia Kennedy and food stylist Iain Graham to cause disruptive stand out for the range cooker brand and increase brand awareness.

Amanda Selby, brand manager for Leisure, said: “As part of our on-going commitment to growing the range cooker category and ensuring consumers recognise the benefits of range cooking, we are excited to be delivering this new impactful and engaging campaign to our Read full story ›

Source: The Drum