The company is exhibiting upgrades of its Vibe smartphone line at Mobile World Congress (MWC) this week. Speaking to Marketing Week at the event in Barcelona, CMO David Roman said Lenovo is also keen to build relationships with other mobile industry players and showcase its new “digital-first” branding.
China-based Lenovo is traditionally known as the world’s largest PC maker and a provider of IT technology. However its rebrand last year, which included a new logo that is adaptable to different colours and graphics, signalled its intent to become more synonymous with mobile technology. Lenovo was the fourth largest smartphone vendor in Read full story ›
Source: Marketing Week
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