By Michael Feeley

A new report from mobile marketing automation and engagement firm Swrve – ‘Monetization in Mobile Games’ – has revealed that less than 2 per cent of players make any form of purchase each month. This, combined with the finding that 48 per cent of all revenue comes from the top 10 per cent of paying players, means that almost half of revenue comes from just 0.19 per cent of players in the ‘freemium’ games space.

Swrve’s VP of marketing, Tom Farrell, is to host a free online webinar on 6 April to discuss the report’s findings in more detail.

Farrell Read full story ›

Source: The Drum