Lord Nat Wei, UK Government adviser for the Big Society has called on British brands and businesses to work with China to help develop the Chinese Dream in a way that can improve the world and become a global dream.
Speaking to an event organised by the international marketing network WPP, Wei used the opportunity to address a room of British and Chinese media professionals and brand marketers to call on them to partner to help develop the Chinese Dream for the good of the world.
The phrase ‘Chinese Dream’ is one coined by the country’s president, Xi Jingping to Read full story ›
Source: The Drum
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