This month, Spotify.Me grabbed me by the narcissism. A microsite that analyses user information to assert insights and trends. A bit of clever algorithm development, some basic but effective data visualisation and there you have it – sharable, personalised content.
Me? I am what I stream, according to Spotify.
Listen most around 10:00am? Sounds about right, don’t tell the MD. Primarily six genres but nothing chilled? Life on the edge, baby. Top artists: The Smiths and Kendrick Lamar? Confused but predictable, obviously. And there’s that warm feeling. A bit like Spotify knows me. A brand that wants to understand me. I Read full story ›
Source: The Drum
Industry News
