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Lewis PR acquires agency Piston, whose clients include Sunglass Hut and Cars.com

on Mar 2, 2015 | 0 comments

By Minda Smiley

Global communications agency Lewis PR has acquired Piston, a San Diego-based agency that specializes in digital marketing with clients including AAA, AARP, BareMinerals, Cars.com, Sunglass Hut, and Yakult.

The deal closed on 23 Feb 2015, and specific terms of the deal are currently undisclosed.

Piston will operate under Lewis Pulse, the agency’s digital marketing branch. It will operate alongside prior web design acquisition Purestone and will aim to strengthen Lewis’ digital capabilities, moving it into paid media advertising.

Stephen Corsi, SVP at Lewis Pulse, said in a statement: “We’re seeing a huge uptick in demand for paid media programs – search engine marketing, Read full story ›

Source: The Drum