By Thomas Hobbs

The pop-up school follows the recent #LidlSurprises campaign, which has seen it also create pop-up restaurants, pubs and market stalls in a bid to convince the middle classes of the quality of its food and drink offering.

For the first time, Lidl has debuted the Christmas ad, created by TBWALondon, through social media, with the 60 second advert to follow on TV this evening.

It has also worked with social media agency Cubaka to launch a virtual ‘school of Christmas’ where its shoppers can receive digital lessons and tips from its Michelin-starred chef endorser Kevin Love.

“We wanted to find a way Read full story ›

Source: Marketing Week