10 years on from media and tech writer Tom Foremski’s polemic against the press release Die! Press release! Die! Die! Die! the format shows no signs of giving up.
Foremski lamented the abuse of this general purpose document that has been mangled as a means of community engagement with a variety of marketing audiences or publics.
Time to pension off the press release?
Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by a medium that is more than a 100 years old.
We’ve all a Read full story ›
Source: The Drum
Industry News