By Natalie Mortimer

Lil-Lets UK has launched a campaign to promote its SmartFit tampons as it looks to differentiate itself from competitors.

The campaign follows research conducted by the brand that found most women think all tampons are the same.

Created by Leagas Delaney, the campaign is fronted by a man instead of a woman who is placed in increasingly unexpected places to carry out a product demonstration, highlighting that the SmartFit product expands widthways rather the standard lengthways.

Mary Young, Lil-Lets head of UK marketing at Lil-Lets, commented: “This is the start of an exciting phase for Lil-Lets. Leagas Delaney has delivered a really Read full story ›

Source: The Drum