By Sean Larkin

LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes.

The B2B network today (August 22) said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the formats since last month.

The updated offering gives users key insights into which audiences have viewed their posts, including the top companies, job titles and locations of post viewers. In addition, those posting native videos on the network can get feedback on Read full story ›

Source: The Drum