By Cat Davis

In days gone by (ie pre-pandemic lockdown) the office ‘water cooler moment’ was often used as an indication of what was hot in the world of popular culture, media and marketing. Whether it was chatter about the latest episode of Love Island or shared recommendations on the best new places to eat out, must-see films or must-have products, this form of word of mouth has always been a powerful tool for measuring the success of advertising campaigns or tracking the latest trends.

If the modern-day equivalent of the water cooler moment – the first few minutes of chat at the start Read full story ›

Source: The Drum