By Tony Connelly

Liverpool and Carlsberg will celebrate their 25th anniversary together next year after the two agreed a three year extension to their partnership.

The new deal will see Carlsberg continue in its role as Liverpool’s official beer until the end of the 2018/19 season.

The beer giant will benefit from improved taps in the stadium as well as pitch-side LED signage and access to players and hospitality packages.

Commenting on the extension Liverpool’s chief commercial officer, Billy Hogan, said: “Carlsberg has become part of the fabric of the club and everyone associated with Liverpool FC appreciates this unique and longstanding relationship, we Read full story ›

Source: The Drum