The most substantial changes this week are specific to location-based businesses, not just in Google Maps but in AdWords and Google’s core search results.
Paid ads in the Local Pack
Google is now showing ads inside its Local Finder – and has reinstated tags in the Local Pack itself.
The search engine shows a three pack of local listings within its results for queries with local intent. Prior to 2014’s Pigeon update, Google would frequently display a seven pack of results. Since space has become more limited it has been more difficult for brands to get location pages listed within the Local Pack Read full story ›
Source: The Drum
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