By Andy Black

The Drum Network spoke to Sarah Myles, account manager for Visit Wales at London agency iCrossing, about working closely with the tourist board on putting the country on the global tourism map.

How has the relationship between iCrossing and Visit Wales developed over the past seven years?

Our relationship with Visit Wales has developed significantly over the last few years through our adoption of the latest digital innovation and by taking a data led approach to strategic development in order to unleash the potential of destination marketing. Over the past seven years, Visit Wales has gone from a single-market, Read full story ›

Source: The Drum