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Lucky Generals, W+K London, Don't Panic and more feature as the top agencies of the year in The Drum's New Year Honours 2016

on Jan 3, 2017 | 0 comments

By The Drum

tkmaxx w&k london

Ballsiest agency

Lucky Generals

Lucky Generals continued to disrupt ad land in 2016, thanks to a combination of tongue-in-cheek creative and clever business decisions.

Having made ‘Youth Hostelling with Chris Eubank’ a reality in 2015, the creative shop enlisted none other than rapper 50 Cent to front Hostel World’s 2016 spot. This was followed by a series of ads directly targeting the chief marketing officers of brands such as Unilever and Airbnb for Radiocentre. It also continued to work with long-time client and master of mischief Paddy Power, producing ‘Vive La Bantz’ to celebrate the one team from the UK that didn’t qualify Read full story ›

Source: The Drum