Lucozade has responded to the newly announced sugar tax agenda with the launch of a calorie-free range named Zero, which will be backed by a £5m campaign.
The new drink will be available in two flavours, Orange and Pink Lemonade, and Lucozade said the new range is “driven by the nation’s changing health agenda”.
More than half of the soft drinks market (57 per cent) is now low calorie or calorie-free.
The range will be supported by a consumer media campaign and there will be retail support across independents and grocery including point of sale material and display units.
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Source: The Drum
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