By Leila Fataar

The sports, street wear and luxury sectors may have come a bit late to the digital game, but in recent years they’ve led and accelerated incredible content and digital applications such as personalisation. Their impact has exploded when they’ve intersected – think Louis Vuitton’s Supreme collection, and the brand’s recent partnership with League of Legends.

These influential brands in the passion areas of fashion, music, and art have always had license to experiment.

They’ve created multimedia campaigns (think Nike Londoner and Adidas Football) that have worked across multidisciplinary applications. They’ve produced such AR experiences in retail outlets from Selfridges Read full story ›

Source: The Drum