By Leonie Roderick

Apple has retained its position as the UK’s coolest brand and tops the annual CoolBrands list for a fourth year running, carrying on its momentum after introducing a new Apple TV device and iPhone 6S earlier this month.

But new challengers are steadily emerging. Netflix and Instagram, both of which first made it into the top 20 last year, continue to move upwards. Netflix has climbed from 10th to fifth place while the latter rose from 14th to seventh. Twitter doesn’t make the cut.

Despite a better economic environment, luxury brands have generally lost out, with Dom Perignon, Rolex and Read full story ›

Source: Marketing Week