By the drum

Brands operating in the luxury sector need to accept the fact that they no longer control messaging around their brands and embrace the online platforms that now exist to tell better stories rather than bombarding consumers with marketing messages.

That was conclusion of a panel discussion held at In2 Innovation Summit, which featured TVC Group’s global managing director James Myers, global publisher of 1843 magazine Nick Blunden and Sachar Klein, senior VP of communications at Glossybox, during which they gave their thoughts on the changing landscape of the luxury market in the ‘era of disruption’.

“As we move into a social and Read full story ›

Source: The Drum